<div> Harpic's shelf space in the Toilet Blocks & Refills category is nothing short of remarkable, outpacing the average by a staggering 3 times. The brand's commanding presence has left its closest competition Bloo, trailing behind by an impressive 8 times in terms of its share of shelf. These figures are a testament to the unwavering popularity and success of Harpic in the Toilet Blocks & Refills market. </div>

Brands share of shelf w.r.t category avg.

toilet blocks & refills

Harpic leads the Toilet Blocks & Refills market with dominant shelf presence

<div>The grocery & gourmet foods industry is constantly evolving, with new brands and products emerging every day.However, the ice cream & novelties category is dominated by the top 3 brands: Amul, Kwalitywalls and baskinrobbins.These powerhouses hold more than 50% of the market share and maintain this dominance consistently across leading merchants such as BigBasket and Flipkart.This high market share is a testament to the quality and popularity of their products, making them the go-to choice for consumers. With their impressive market share, it's clear that these brands are here to stay.</div>

Top brands market share

ice cream & novelties

Top 3 brands dominate ice cream & novelties market with Over 50% market share

<div> Agaro has made a big impact on the Irons market, making it onto the top shelf this month. Flipkart has played a major role in the brand's success, contributing to its rise to the top. Agaro's debut on the top shelf showcases its high-quality products and growing popularity among consumers. This highlights the competitive nature of the market and offers consumers more options. The future success of Agaro will be worth watching in the coming months. </div>

Share of shelf growth to secure a position in top shelf.

irons

Agaro makes a splash with top shelf presence in Irons

<div> In Jan'26, Nat Habit saw a boost in its shelf share, reaching 39%, which secured the brand's position as the 1st-highest ranked brand in terms of shelf space for Hennas. This represents a significant increase from its Dec'25 shelf share of 26%. Flipkart emerged as the primary merchant responsible for this growth in Nat Habit's shelf presence. </div>

Jan '26

Jan '26

Jan '26

Jan '26