What was once a simple post-shampoo step is now a decision-driven category, with consumers actively choosing conditioners based on ingredients, benefits, and long-term hair health.The rise of hydration-focused actives, traditional remedies, and clean formulations signals a clear shift toward more informed and intentional consumption.Top Brands : Fragmented Yet Premium-LedL'Oréal Paris leads the category, significantly ahead of competitors, reinforcing its strong positioning in mass-premium haircare.<img data-attachment="[object Object]" data-id="27068945141" height="332" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27068945141/original/bWDl3L-23PVBU1kgzi-3VtMLNhloJiU4qA.png?1775121671" style="" width="624"/> Consumer Preferences: Clean, Conscious, and FunctionalConsumers are clearly prioritizing safe and natural formulations, with natural leading the preference.<img data-attachment="[object Object]" data-id="27068945189" height="245" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27068945189/original/fopbrRsxMAOYanGBvSVfgHbj2o7NumZKPQ.png?1775121722" style="" width="584"/> Top Ingredients :Hyaluronic Acid dominates, reflecting demand for deep hydration and moisture retention.Rosemary and Rice Water highlight the resurgence of traditional and natural remedies.<img data-attachment="[object Object]" data-id="27068945248" height="298" src="https://imgcdn.shortlyst.com/?u=https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/27068945248/original/hcGGZ1w6sy0bQufmyeP9Iq-amk-_9P9I6w.png?1775121898" style="" width="483"/> Brands like L'Oréal Paris lead the conditioner market, but strong fragmentation shows growing competition from premium and niche players. Consumers are shifting toward ingredient-led, science-backed conditioners, making hydration, repair, and clean formulations the key drivers of choice.

conditioners

Conditioners Market : From Top brands to Ingredients

<div> Harpic's shelf space in the Toilet Blocks & Refills category is nothing short of remarkable, outpacing the average by a staggering 4 times. The brand's commanding presence has left its closest competition Domestos, trailing behind by an impressive 8 times in terms of its share of shelf. These figures are a testament to the unwavering popularity and success of Harpic in the Toilet Blocks & Refills market. </div>

Brands share of shelf w.r.t category avg.

toilet blocks & refills

Harpic reigns supreme: Dominant shelf presence in Toilet Blocks & Refills

<div> Surf Excel has experienced significant growth in its detergent bars offerings, according to its growing presence on leading e-commerce platforms. From Jan'26 to May'26, the brand saw a 40% increase in its shelf share, with the largest leap of 16% taking place from Mar'26 to Apr'26 </div>

Share of shelf(%) growth from Jan'26 - May'26

share of shelf

detergent bars

Surf Excel leads the detergent bars market with steady sales growth since January 2026

<div>The grocery & gourmet foods industry is constantly evolving, with new brands and products emerging every day.However, the sandwich spreads category is dominated by the top 3 brands: Amul, go and veeba.These powerhouses hold more than 50% of the market share and maintain this dominance consistently across leading merchants such as Amazon.This high market share is a testament to the quality and popularity of their products, making them the go-to choice for consumers. With their impressive market share, it's clear that these brands are here to stay.</div>

Top brands market share

sandwich spreads

Top 3 brands dominate sandwich spreads market with Over 50% market share

<div> Pilgrim has made a big impact on the Foundation market, making it onto the top shelf this month. Flipkart has played a major role in the brand's success, contributing to its rise to the top. Pilgrim's debut on the top shelf showcases its high-quality products and growing popularity among consumers. This highlights the competitive nature of the market and offers consumers more options. The future success of Pilgrim will be worth watching in the coming months. </div>

Conditioners Market : From Top brands to Ingredients

Apr '26

May '26

May '26

May '26

May '26