<div>The beauty industry is constantly evolving, with new brands and products emerging every day.However, the face serum category is dominated by the top 3 brands: minimalist, PILGRIM and Hyphen.These powerhouses hold more than 50% of the market share and maintain this dominance consistently across leading merchants such as Nykaa.This high market share is a testament to the quality and popularity of their products, making them the go-to choice for consumers. With their impressive market share, it's clear that these brands are here to stay.</div>

Top brands market share

face serum

Top 3 brands dominate face serum market with Over 50% market share

<div>The beauty industry is constantly evolving, with new brands and products emerging every day.However, the face serum category is dominated by the top 3 brands: PILGRIM, minimalist and Hyphen.These powerhouses hold more than 50% of the market share and maintain this dominance consistently across leading merchants such as Nykaa.This high market share is a testament to the quality and popularity of their products, making them the go-to choice for consumers. With their impressive market share, it's clear that these brands are here to stay.</div>

PILGRIM, minimalist & Hyphen: The powerhouses of the face serum market with 50 % market dominance

<div> Avimee Herbal enters the Face Care market for the first time, establishing itself after having no market presence for the last 5 months. With support from Flipkart, the brand is gaining early momentum and building a strong foundation for future growth. Avimee Herbal's entry suggests potential to draw consumer attention. This adds a fresh choice for consumers in the competitive Face Care market. </div>

Share of shelf growth to secure a position in new brands shelf.

face

First-time appearance: Avimee Herbal makes its mark in Face Care on Flipkart

<div> In Oct'26, Dot&Key saw a boost in its shelf share, reaching 20%, which secured the brand's position as the 1st-highest ranked brand in terms of shelf space for Sunscreen & Aftercare. This represents a significant increase from its Sep'26 shelf share of 13%. Flipkart emerged as the primary merchant responsible for this growth in Dot&Key's shelf presence. </div>

Share of shelf growth from Sep'26 - Oct'26

sunscreen & aftercare

Dot&Key soars to 1st place with major shelf share boost on Flipkart

<div> Pilgrim's video Just casually serving glass-like skin. 🩵✨

#Pilgrim #GlassSkin #Skincare #Glow is currently trending on Instagram, amassing an incredible 198K views and a remarkable 53% engagement within its genre. This indicates that the video has successfully captivated a vast audience, piquing their interest and driving active participation. Despite the video's popularity, one notable aspect of the content is the lack of shoppable links in its description or content. </div>

Sep '26

Oct '26

Oct '26

Oct '26

Oct '26