<div>The home care industry is constantly evolving, with new brands and products emerging every day.However, the dishwash liquids & gels category is dominated by the top 3 brands: Vim, Exo and Dettol.These powerhouses hold more than 50% of the market share and maintain this dominance consistently across leading merchants such as Blinkit.This high market share is a testament to the quality and popularity of their products, making them the go-to choice for consumers. With their impressive market share, it's clear that these brands are here to stay.</div>

Top brands market share

dishwash liquids & gels

Top 3 brands rule the dishwash liquids & gels market with over 50 % share

<div>The home care industry is constantly evolving, with new brands and products emerging every day.However, the dishwashing supplies category is dominated by the top 4 brands: Vim, Exo, Finish and Dettol.These powerhouses hold more than 50% of the market share and maintain this dominance consistently across leading merchants such as Amazon and Blinkit.This high market share is a testament to the quality and popularity of their products, making them the go-to choice for consumers. With their impressive market share, it's clear that these brands are here to stay.</div>

dishwashing supplies

Top 4 brands rule the dishwashing supplies market with over 50 % share

<div> According to recent data, including shoppable content in Youtube posts can be an effective strategy for driving engagement and sales on the platform. Out of the total engagement of 9K received for the Dishwashing Supplies category on Youtube, 1 engagements were received for posts that contain shoppable content in their descriptions. For example, brand Awenest has successfully leveraged shoppable content to receive a large share of engagement on its posts. The Youtube post that received the highest engagement for the brand is Bye Bye Doodle 1. With the highest engagement received on a post with shoppable links, this data underscores the importance of creating engaging content that includes shoppable links to make it easier for audiences to purchase the products featured in posts. This data serves as a valuable example for other brands looking to drive engagement and sales on Youtube. </div>

Share of Shoppable Engagements for Oct'26

Awenest sees increased engagement and sales through shoppable video strategy on Youtube

<div> Products with tough grease as concern represent 73% of the market share in Dishwash Liquids & Gels, with Beco holding the top position as the most prominent contributing brand with a 33% share among the products that have concern as tough grease. The second top trait is tough stain with contribution of 21% followed by grime with 4%. </div>

Top trait market presence

Top-Selling Dishwashing Liquids and Gels Highlight Tough Grease as the Primary Concern.

<div> Astroplus makes its first move into the Dishwashing Supplies market, establishing itself after having no market presence for the last 5 months. With the backing of Amazon, the brand is already seeing early progress, setting the stage for further success. Astroplus's debut hints at the ability to attract consumer interest. Consumers now have an exciting new choice in the dynamic Dishwashing Supplies market. </div>

Aug '26

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Oct '26

Oct '26

Oct '26