<div>The beauty industry is constantly evolving, with new brands and products emerging every day.However, the soaps category is dominated by the top 4 brands: Ghar Soaps, Pears, Fiama and Mysore Sandal.These powerhouses hold more than 50% of the market share and maintain this dominance consistently across leading merchants such as Nykaa and Amazon.This high market share is a testament to the quality and popularity of their products, making them the go-to choice for consumers. With their impressive market share, it's clear that these brands are here to stay.</div>

Top brands market share

soaps

Top 4 brands rule the soaps market with over 50 % share

<div> Himalaya, a popular brand in the category, has seen a steady growth in consumer ratings. The brand has climbed up the ranks to feature in the top 10 share of shelf this month. The rating score has increased by a remarkable 30% from Jul'26 to Oct'26. This growth showcases the brand's increasing popularity and the positive impact it has made in the market. </div>

Brands rating score

score

rating score

Himalaya takes over : Consistent rating increase since Jul'26

<div> Brinton makes its first move into the Soaps market, establishing itself after having no market presence for the last 5 months. With the backing of Flipkart, the brand is already seeing early progress, setting the stage for further success. Brinton's debut hints at the ability to attract consumer interest. Consumers now have an exciting new choice in the dynamic Soaps market. </div>

Share of shelf growth to secure a position in new brands shelf.

First-time appearance: Brinton makes its mark in Soaps on Flipkart

<div> Combo products in the Soaps category are leading the pack, contributing to a significant 48% of multi-pack products. Dettol is the brand with the highest share in this category, holding a market share of 11%. These figures indicate the popularity of combo products and Dettol's stronghold in the Soaps market. </div>

Single & multi product market presence

Combo products take the lead in the Soaps market

<div> Himalaya, a popular brand in the Soaps category, has seen a steady growth in consumer ratings. The brand has climbed up the ranks to feature in the top 10 share of shelf this month. The rating score has increased by a remarkable 30% from Jul'26 to Oct'26. This growth showcases the brand's increasing popularity and the positive impact it has made in the Soaps market. </div>

Sep '26

Oct '26

Oct '26

Oct '26

Oct '26