<div>The home care industry is constantly evolving, with new brands and products emerging every day.However, the bleach category is dominated by the top 5 brands: Rin, UJALA, Robin, CLOROX and Senu.These powerhouses hold more than 50% of the market share and maintain this dominance consistently across leading merchants such as BigBasket and Blinkit.This high market share is a testament to the quality and popularity of their products, making them the go-to choice for consumers. With their impressive market share, it's clear that these brands are here to stay.</div>

Top brands market share

bleach

Top 5 brands rule the bleach market with over 50 % share

<div>The home care industry is constantly evolving, with new brands and products emerging every day.However, the laundry detergents category is dominated by the top 5 brands: Surf Excel, Ariel, Comfort, Tide and Rin.These powerhouses hold more than 50% of the market share and maintain this dominance consistently across leading merchants such as Amazon.This high market share is a testament to the quality and popularity of their products, making them the go-to choice for consumers. With their impressive market share, it's clear that these brands are here to stay.</div>

laundry detergents

Top 5 brands dominate laundry detergents market with Over 50% market share

<div> Surf Excel's shelf space in the Detergent Bars category is nothing short of remarkable, outpacing the average by a staggering 3 times. The brand's commanding presence has left its closest competition Rin, trailing behind by an impressive 2 times in terms of its share of shelf. These figures are a testament to the unwavering popularity and success of Surf Excel in the Detergent Bars market. </div>

Brands share of shelf w.r.t category avg.

detergent bars

Surf Excel reigns supreme: Dominant shelf presence in Detergent Bars

<div> Surf Excel's video Rhythm called me out for being *ridiculously picky* about washing my workout clothes… and honestly, fair 😂

Ever since I switched is a trending video on Instagram, with a staggering 102K views and 52% engagement in its overall category. This indicates that the video has captured the attention of a large audience and has been successful in generating interest and engagement among viewers. Despite the video's popularity, one notable aspect of the content is the lack of shoppable links in its description or content. </div>

Rhythm called me out for being *ridiculously picky* about washing my workout clothes… and honestly, fair 😂

Ever since I switched to Surf Excel Matic Smart Shots, I haven’t gone back. Now I use them for literally ALL my clothes.

One Smart Shot = stain removal + long-lasting fragrance + fabric care. Just toss one into the empty drum, load your clothes and press start. No measuring, no mess, no multiple products.

And the fragrance when the clothes come out? My favourite part. 🫶

#Ad #SurfExcelMatic #SmartShots #LaundryPods #WorkoutClothes

detergent capsules & tablets

Surf Excel's recently shared video on Instagram is rapidly gaining popularity.

<div> According to recent data, including shoppable content in Youtube posts can be an effective strategy for driving engagement and sales on the platform. Out of the total engagement of 10K received for the Stain Removers category on Youtube, 429 engagements were received for posts that contain shoppable content in their descriptions. For example, brand Awenest has successfully leveraged shoppable content to receive a large share of engagement on its posts. The Youtube post that received the highest engagement for the brand is Bye Bye Doodle 1. With the highest engagement received on a post with shoppable links, this data underscores the importance of creating engaging content that includes shoppable links to make it easier for audiences to purchase the products featured in posts. This data serves as a valuable example for other brands looking to drive engagement and sales on Youtube. </div>

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