<div>The home care industry is constantly evolving, with new brands and products emerging every day.However, the paper towels category is dominated by the top 5 brands: origami, premier, shinexpro, BECO and kressa.These powerhouses hold more than 50% of the market share and maintain this dominance consistently across leading merchants such as Blinkit.This high market share is a testament to the quality and popularity of their products, making them the go-to choice for consumers. With their impressive market share, it's clear that these brands are here to stay.</div>

Top brands market share

paper towels

Top 5 brands rule the paper towels market with over 50 % share

<div>The home care industry is constantly evolving, with new brands and products emerging every day.However, the facial tissue category is dominated by the top 4 brands: origami, premier, origamisosoft and BECO.These powerhouses hold more than 50% of the market share and maintain this dominance consistently across leading merchants such as Amazon and BigBasket.This high market share is a testament to the quality and popularity of their products, making them the go-to choice for consumers. With their impressive market share, it's clear that these brands are here to stay.</div>

facial tissue

Top 4 brands dominate facial tissue market with Over 50% market share

<div> Google search results for Paper Towels category often showcase shoppable content from the brand Beco. The brand has successfully managed to drive a majority of its shoppable content directly to its website, making it a convenient shopping experience for its customers. </div>

Brand Shoppable contents Oct'26

Beco dominates Paper Towels google searches with most shoppable results

<div> Eurowrap has made a big impact on the Food Bags & Sealer Rolls market, making it onto the top shelf this month. Amazon has played a major role in the brand's success, contributing to its rise to the top. Eurowrap's debut on the top shelf showcases its high-quality products and growing popularity among consumers. This highlights the competitive nature of the market and offers consumers more options. The future success of Eurowrap will be worth watching in the coming months. </div>

Share of shelf growth to secure a position in top shelf.

food bags & sealer rolls

Eurowrap shakes up Food Bags & Sealer Rolls market with top shelf presence on Amazon

<div> Aric is making its first appearance in the Paper, Foils & Wraps market, establishing its presence after having no market presence for the last 5 months. Amazon has provided a strong platform for the brand's entry, contributing to its initial success. Aric's debut signals its potential to attract consumer attention. Consumers now have an exciting new option in the competitive Paper, Foils & Wraps market.</div>

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