<div> Products with vanilla flavoured as flavour represent 35% of the market share in Health & Energy Drinks, with Ensure holding the top position as the most prominent contributing brand with a 50% share among the products that have flavour as vanilla flavoured. The second top trait is classic malt with contribution of 19% followed by caramel with 9%. </div>

Top trait market presence

health & energy drinks

Top-Selling Health and Energy Drinks Showcase Vanilla Flavor as the Preferred Choice.

<div> In Oct'26, Horlicks saw a boost in its shelf share, reaching 19%, which secured the brand's position as the 1st-highest ranked brand in terms of shelf space for Health & Energy Drinks. This represents a significant increase from its Sep'26 shelf share of 11%. Amazon emerged as the primary merchant responsible for this growth in Horlicks's shelf presence. </div>

Share of shelf growth from Sep'26 - Oct'26

Horlicks rises to rank 1 with 19% share of shelf, thanks to Amazon boost

<div> Horlicks's shelf space in the Health & Energy Drinks category is nothing short of remarkable, outpacing the average by a staggering 5 times. The brand's commanding presence has left its closest competition Bournvita, trailing behind by an impressive 2 times in terms of its share of shelf. These figures are a testament to the unwavering popularity and success of Horlicks in the Health & Energy Drinks market. </div>

Brands share of shelf w.r.t category avg.

Horlicks dominates shelf space as best-selling Health & Energy Drinks brand

<div> Products with protein rich as benefits represent 21% of the market share in Health & Energy Drinks, with Red Bull holding the top position as the most prominent contributing brand with a 58% share among the products that have benefits as protein rich. The second top trait is calcium with contribution of 18% followed by vitamins with 18%. </div>

Data shows that Protein Rich is the leading benefit among top-selling Health & Energy Drinks products.

<div> Arkaallnatural makes its first move into the Powdered Drink Mixes market, establishing itself after having no market presence for the last 5 months. With the backing of Amazon, the brand is already seeing early progress, setting the stage for further success. Arkaallnatural's debut hints at the ability to attract consumer interest. Consumers now have an exciting new choice in the dynamic Powdered Drink Mixes market. </div>

Sep '26

Oct '26

Oct '26

Oct '26

Oct '26